Green Marketing: An Analysis of Strategy Approach, Challenges, and Opportunities for Business (Study Literature Review)

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   Helena Louise Panggabean
Nama Penulis:
 Helena Louise Panggabean1*, Sutrisno2, Josua Panatap Soehaditama3, Wenny Desty Febrian4, Lira Agusinta5, Ryan Firdiansyah Suryawan6
Item Type:
Green Marketing, Strategy, Challenges, Opportunities, Business
Abstract :
The purpose of this article is to provide literature for a comprehensive understanding of eco-friendly and sustainable marketing in addition to the questions at hand. This qualitative study used a mini-review approach to achieve our research objectives. The green marketing mini-evaluation was done by reading and analyzing dozens of peer-reviewed journal articles. The first table contains information about the title of the article, author, publisher and year of publication The results of this study with proof and true corroboration that the concept of green marketing has been used in various business organizations with various gaps and phenomena.