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ThisstudyaimstoAnalysis of the Effect of Justice, Esteem and Finishing Touch on Loyalty Consumer of BarberboxKelapa Gading and BarberboxSenayan.Thepopulationistakeninthisstudyis all consumers and customers that exist in BarberboxKelapa Gading and BarberboxSenayan,Jakartaby taking asample of 99respondents. The type of research used is descriptive and comparative.The technique of collecting data is done by filling the questionnaire. The analysistechnique used is validity test, reliability test, normality test, classic assumption test,and simultaneoustest. The results shows that the loyalty consumer are influenced by Justice, Esteem and Finishing Touch at both BarberboxKelapa Gading and BarberboxSenayan.