Peer review Analisis Pengaruh Ekuitas Merek Dan Harga Terhadap Keputusan Pembelian Konsumen Cat Dulux
Categorie(s):
Peer Review
Author(s):
Agustinus Yanuar Budhi Heriyanto, ST.,MM, Berlin Silaban, SE, MM
Tahun:
2022
Kode:
61201
Nama Penulis:
Agustinus Yanuar Budhi Heriyanto, ST.,MM
Item Type:
Peer Review
Additional Info:
JURNAL EKONOMI DAN KEWIRAUSAHAAN Faculty of Economic, Universitas Slamet Riyadi Vol 20, No 4 (2020)
Advisor:
EPENDI, SE,MM
ISSN/ISBN:
1412-193X
eISSN/eISBN:
2654-4016
Keyword(s):
brand equity, price, consumer purchasing decisions
DOI:
10.33061
Abstract :